Course curriculum

  • 1

    The Rock & Sand Master Class: How to Create a Great Strategic Plan

    • Permissions for Use--Please Read

    • Homework/Preparation

    • Welcome to the Rock & Sand Master Class

    • Overview of the Rock & Sand Model

    • Core Purpose: The Reason Your Organization Exists

    • Core Values: The Rules You Live By

    • Core Customer & Brand Promise: Connected at the Hip, Together they Define Your Strategy

    • Bonus Module: Core Strengths

    • BHAG and the Profit/X That Drives It

    • Key Targets (3HAG) and Key Thrusts (Bridges to the Future)

    • Critical Numbers: Two Ways They Work--Why and How

    • Annual Initiatives and Quarterly Rocks: Where the “Rubber Meets the Road” in Your Strategic Plan. TRACTION!

    • Meetings Move the Rocks I

    • Meetings Move the Rocks II

    • Commencement