Permissions for Use--Please Read
Homework/Preparation
Welcome to the Rock & Sand Master Class
Overview of the Rock & Sand Model
Core Purpose: The Reason Your Organization Exists
Core Values: The Rules You Live By
Core Customer & Brand Promise: Connected at the Hip, Together they Define Your Strategy
Bonus Module: Core Strengths
BHAG and the Profit/X That Drives It
Key Targets (3HAG) and Key Thrusts (Bridges to the Future)
Critical Numbers: Two Ways They Work--Why and How
Annual Initiatives and Quarterly Rocks: Where the “Rubber Meets the Road” in Your Strategic Plan. TRACTION!
Meetings Move the Rocks I
Meetings Move the Rocks II
Commencement
